How do you learn about new music? Friends, family, FM radio, satellite radio? Auto commercials?
A few years ago I learned about the band The Mooney Suzuki through their song Alive & Amplified which I heard on an auto commercial. I downloaded the entire CD at iTunes and suggested them to a friend. He liked their stuff too.
Neither of us bought one of the cars, and to be honest I can’t even remember what make or model automobile the commercial was for, but I do know it featured a businessman who walks out of his home in the morning, does a basejump at the end of his walkway and parachutes safely down to land beside his car.
More recently I’ve been keying in to this song I hear periodically on a Cadillac SRX commercial. The music is neat, catchy, ear-grabbing, and the vocals are haunting in a way, melodically repeating, “Falling, falling, falling, falling…”
Commercials are an effective way to get exposure. Maybe Dodge will hear one of my tracks and decide to use it in a commercial. Toyota? Nah.